CBS Local Digital Media Style Guide

For the Integrated and Product Marketing team, one key way to create a set of unified guidelines was through the creation of these Style Guides. The style guides were meant to help shape the branding materials and build a cohesive story for each brand. In order to make a logo instantly recognizable, it has to be used consistent. These style guides provide clear understanding of the structure of the logos, the non-infringement zones, the distinction between the horizontal and vertical version, as well as color guidelines.