Jeep wanted to launch a custom content section front with CBS Local. The goal was to create a destination featuring great adventures within a driving distance from Atlanta. Jeep wanted to call the campaign "Just Go Atlanta."
I created the logo that captured the essence of traveling and a mockup of the custom content website. Furthermore, the logo was distributed to Atlanta's video creative team and used in a commercial featuring V103's Big Tigger. The inspiration for the logo was to have a dual meaning by using the "o" as also a symbol of location. The word "Atlanta" was strategically placed adjacent to the symbol to indicate someone's location is in Atlanta.
I mocked up the custom landing page for Jeep Cherokee as well as all the high impact banners. These banner ads helped contribute to the 30,000 impressions delivered for this campaign.