CBS Local Digital hosted the first annual Innovation Demo Days where startups competed in front of a panel of celebrities and tech influences. The panel consisted of
For this event, I was responsible for creating the logo which was used for the invitation, step-and-repeat on-site branding and posters displaced throughout the event.
Because Heineken was the official sponsor, the invitation was designed to create a subtle imagery of Heineken. By using the green, red, and stars, I was able to build a cohesive feel of the correct branding.
The event was covered by Getty and the logo was used in a variety of on-site branding such as in a step and repeat, video and the welcoming invitation